I have recently entered the market for an advanced point and shoot as my old canon is out of date. I’ve searched long and hard; compared mirrorless cameras to the micro 4/3s and the small sensor cams. I had the opportunity to borrow a colleague’s Ricoh GR3 (thank you Jeremy – akafotoboy.com) and I have to say, overall I am VERY IMPRESSED.
Some will think, “Ricoh? You mean the printer/copier company?” I would respond, “Yup.” They make cameras too it seems and they have a very solid and content consumer base. Not nearly as competitive as the big companies like Canon, Nikon, Sony, Olympus, or Panasonic, but enough of one where they can offer and produce a couple gems.
I was originally drawn to the new Sony NEX7 because it seems like Sony actually listened to its customers and gave the damn thing shutter/aperture dials on the camera. All others before the NEX7 were crap in my opinion. The controls and interface were deplorable and I just could not get on board. I really wanted to but I just couldn’t. I need to be able navigate and shoot quick and fast. Just as fast as I can navigate my 5Dmk2. Also Sony’s lenses are just nowhere near the optical quality of my canon “L” lenses or some of my old Nikon primes. Some will say, “go out and buy one of the Carl Ziess lenses that are compatible with the Sony NEX line.” Ummm…No. The last couple of distractors for me jumping on the NEX7 was the outrageous price tag ($1200), the delay due to the disaster in Thailand, and Sony’s propriety crap they put into all their gear. Sorry NEX7, you’re not for me.
I considered the Panasonic GF-1 line and I know a number of people that swear it is a great camera and I have no doubts. I am still open to it because I like all the reviews but it’s not a pocket camera and that’s what Im looking for. I need something that I can take everywhere with me. I feel the GF-1 is still a bit big.
Im a Canon man so I considered the G12 and saw the new GX1 unveiled recently but its too expensive and still too bulky. I’ve used the G11 like crazy as I bought it for my fiancee so there is no real purpose in buying “near” the same camera. I can use that one anytime I want as long as I ask and flutter my green eyes at my lady.
This brings me to Ricoh GR3; the printer/copier company camera. Allow me to begin with the positives and what I love most about this camera. I am not going to go over the basic “dummy” features this camera has. I am going to jump into why this camera is great for professionals.
1) At first glance, this camera garners no attention. In fact, it is so mundane and basic in appearance no one turns and stares. Absolutely no one pays any attention to it and that is AWESOME! It has earned a reputation in the photo world as being one of the best street photography cameras and I can see why.
2) Inside the black on black on black on black body is a run of the mill small sensor but the people at Ricoh have made it shine. Now like most point and shoot cameras the high ISO/low light capability of a small sensor sucks, especially when compared to APS-C and Full Frame dSLR cameras. Believe me, I am spoiled by the 5Dmk2 and my lens compliment, so anything less requires me to think and adapt and not judge too harshly but the Ricoh performs fantastically above 400 ISO. Even at 1600 ISO it produces beautiful grainy black and white images. In fact, because this camera offers RAW shooting ability I can edit my grain in post and produce a nice medium sized print. RAW shooting has its disadvantages but I’ll get to that later on. I want to continue onto why this camera is such a badass.
3) The GR3 offers 3 completely customizable settings. Much like those found on an advanced dSLR and I have to say the way they’ve done this is spot on. The controls are intuitive, nearly every button on the back can be remapped, and as a result you can make the camera the way you want it. You can control it the way you want. It is BADASS. This is one of the features that completely sold me on this camera.
4) Not only is the autofocus system in this little camera excellent there is a focus feature called “Snap Focus”. I mastered this feature first above all others. It is what intrigued me most when I was reading about the GR3. I have to mention first that the GR3 is a fixed lens point-and-shoot camera (equivalent to 28mm on a Full Frame SLR) so you learn to shoot wide angle. Because of this, your field of view is always the same, the image will be sharper than a zoom lens, and focusing distances are always the same. “Snap Focus” is like manual focus but better because it lets you pick the focus distance in 1m, 1.5m, 2.5m, 5m, to infinity increments. When the shutter is depressed it immediately captures the image; like .2 seconds of lag is all that exists. That is as fast as a pro level dSLR. It foregoes the auto focusing and just takes the picture. Simply fantastic! Once mastered this camera becomes uber-dangerous in the right hands. In my hands I wield this little fucker like a master swordsman wields a katana.
5) It has a hotshoe and a discrete cover when its not in use!!!! I can strap my Radiopopper transmitter to this little camera and slave all my Canon speedlights to it. Damn son! I can shoot studio style with this little guy if I wanted to and I did.
6) The low ISO range produces very, very, very nice quality images…nuff said
7) Last on the list of accomplishments Ricoh has made with this little gem is the super wide 1.9 aperture. This allows for excellent shooting in low light situations. The wide aperture truly sets it apart from all other point and shoots on the market and because it is a small sensor camera the depth-of-field is nowhere as shallow as you would find on a lens with the same aperture mounted on a dSLR.
Now for the negatives. For the most part I got over these pretty quickly but some linger and just need to be accepted. None of them are deal breakers in my opinion, just irritations.
1) ISO only goes up to 1600 and you gotta love grain and black and white to accept it. The color images at this level are nothing to write home about but I am convinced that the images would be better than other cameras in its class.
2) Shooting in RAW and having the option to is fantastic. The time it takes to store the image to the memory card is not. One image takes about 2 seconds to transfer. If shooting in continuous mode the buffer maxes out around 3-4 snapped photos and takes about 5-6 seconds to store the image. Not too happy but again…it is a point and shoot camera.
3) While I love that it can fit in nearly any pocket I have the small size means that big hands occasionally have a hard time hitting all the buttons. Again, cannot have a super mobile and low-profile camera and have it big enough for my massive paws.
4) Last, they make an attachable wide angle converter (equivalent to 21mm on FF dSLR) but they make no Telephoto converter. Why? Maybe its not optically advantageous.
All in all I have had a blast demoing this camera for the past two weeks. The GR3 went everywhere with me and thats exactly what I am looking for and need. Best of all it produces some great images; garners no attention when out and about; it has excellent and intuitive features that are easily customizable; and it has features like snap focus that I have never seen in another camera. The people at Ricoh probably got some REAL PHOTOGRAPHERS in a room and listened to what they had to say and they produced a product that is a photographers camera. It is not a camera for your grandpa or your teenage daughter. It is a camera for those that know what they are doing behind a camera and don’t mind stepping back from their dSLR to invest in a point and shoot that will function pretty much in the same way.
Way to go Ricoh! You have found yourself a new customer to sing your praises. I look forward to holding and owning the GR4 before I travel abroad. I may even step it up and play around with the GXR.
Photos from the GR3 are below:



















